If you sign up with Google My Business, you can manage how your business appears across Google Search and Maps. If you have multiple locations for your business, this platform can simultaneously help you reach all your patients with information relevant to their geographic location.
Google My Business (GMB) also adds to your overall marketing strategy to attract new patients and improve your bookings rate. Especially in the healthcare industry, you need to boost your local search, online presence, and better engage with your potential patients online. As it stands, the search giant holds more than 92% of the search engines' market share. The easiest way to do this is to determine a few different factors before choosing your categories.You might not have noticed it yet, but Google is the world's most visited website. How do I choose the best Google My Business categories for my business? However, using multiple categories that aren’t relevant to your business can also diminish your business showing up in local searches too.īasically, choose however many categories are truly relevant to your business. O bviously, only using one category will restrict how your business shows up in local searches. Well, this really depends on how many categories are relevant to your business. You may be thinking about how many Google My Business categories you should be using.
#GOOGLE MY BUSINESS CATEGORIES FOR HEALTHCARE HOW TO#
Follow the steps below to know how to change your Google My Business categories: However, if you have already set up your GMB profile, you can always add, or change, your categories at a later date. It will ask you to: ‘choose the category that fits your business best’. If you’re creating a new GMB business listing, this will be one of the first steps when you’re setting up your profile. How do I choose my Google My Business Categories? So you should definitely be choosing the most relevant category for your business. What this means is that Google My Business categories play a part in how Google understands how your business operates. This is the same for other business categories too, for example, if your business is part of the beauty industry, there will be an option to add appointments to your GMB profile too. Rather, certain features more specifically designed for your business will be able to be used.įor example, if your business is categorised under ‘restaurant’, GMB will give your business listings the opportunity to add a menu section. This isn’t to suggest certain features that are necessary for you won’t be available. This is because Google My Business Categories determine the individual features available to you in your listing. This means that optimising GMB listings are imperative to be found in ‘near me’ searches.ĭo Google My Business Categories Affect my GMB profile? ‘ of all factors, GMB elements (which include categories) have the greatest impact on local pack rankings.’ However, how useful are Google My Business categories? A State of Local SEO Industry in 2020 found that: From posts and alerts to images and business details, there are so many factors that play in the influence of GMB listings in search results.
Google My Business is such a useful tool when it comes to local SEO. Choosing Google My Business Categories | Vicinus.ai
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